Basil Englis

Dr. Basil G. Englis, Ph.D. is the Richard Edgerton Professor of Marketing and Chair of the Marketing and Management Department in the Campbell School of Business at Berry College.  He is also a Research Fellow at the University of Groningen Centre of Entrepreneurship. Dr. Englis holds a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College.  His research focuses on consumer psychology, product and brand symbolism, sustainable consumption, mass media and consumer socialization, consumer lifestyles and values. Dr. Englis’ more recent work examines the role of the “voice-of-the-consumer” and imagination in entrepreneurship, innovation and new product development.  His research and scholarly work have appeared in more than 85 publications, including numerous articles and book chapters.  His research has been supported by grants from the U.S. Department of Commerce, the Guggenheim Foundation, the National Science Foundation, the U. S. Department of Agriculture, the American Academy of Advertising, and the American Marketing Association.  Dr. Englis is Managing Partner of Mind/Share, Inc., a firm that specializes in custom online consumer research and consulting services in the areas of new product development, lifestyle marketing, brand management, and litigation support and expert witness services.  In that capacity, he has consulted with numerous organizations including American Airlines, Black & Decker, Caterpillar, Boies, Schiller & Flexner LLP, Booking.com, Callaway Golf, E.I. DuPont de Nemours, Foley & Lardner LLP, Gibson Dunn, PPG Industries, eBay, Hasbro, Herman Miller, Kilpatrick Townsend, Proctor & Gamble, Under Armour, Vanity Fair Corporation, Weightwatchers, and VISA.